Some clothing brands that claim to be eco-conscious, environmentally friendly, or “green” can be very vague about what they’re actually doing to help the environment.
Now that consumers have shown an increased preference for clothing brands and labels that promote a healthier environment, brands are quick to reassure their customers that they support social and environmental issues. However, it may be tricky to spot which companies aren’t just all about the talk.
Fortunately, there are several traits that most eco-conscious businesses share so you can easily tell if they really are green or are only doing it for show. Below are some of them for your reference.
1. Practices Sustainable Sourcing
Using ethically sourced cotton and other clothing materials is very important for an eco-conscious brand. But it’s also a clear sign that the company seeks to promote high sustainability, right from the initial steps of the production journey. No nonsense is one such brand. The company makes use of sustainably sourced materials in all of their offerings, from their core catalog of hosiery to their sleepwear and outerwear.
2. Is Genuinely Passionate
From day one, the company should clearly communicate their desire to be an eco-conscious brand and their activities to help the planet.
It’s rare for a brand to be able to effectively fake authenticity about their goal to be an eco-conscious business. From the tone, voice, and activities of a clothing company, you should be able to get a read on their true motives and intentions.
3. Strives for Relevancy
Environmentally conscious clothing brands don’t just talk the talk. Instead, what they do should eventually tie back to their mission for sustainability. This means that they’re not afraid to talk about important topics related to going green.
4. Supports Charitable Causes
Even small companies can get involved in relevant causes, whether it’s by simply spreading a message or pledging one penny for every dollar earned.
Not only does this act as proof of the company’s participation, but it also speaks volumes about the brand’s desire to make a positive change in the environment.
5. Reduces Dependency on Natural Resources
While it may not be possible to completely stop using non-renewable natural resources, an environmentally responsible clothing brand does its best to reduce its reliance on them.
The company may find ways to use less paper to help reduce deforestation issues, for example, or they may implement policies that lessen their water and electricity usage.
Better yet, they may even integrate green methods or practices when it comes to running their facility, such as by installing solar panels.
6. Invests in Sustainable Packaging
The term “sustainable packaging” often refers to the development, sourcing, and use of packaging solutions that have minimal ecological footprint and impact on the environment.
There are several great packaging solutions used today by clothing companies to be more sustainable, such as:
- Plant-based packaging
- Plantable packaging
- Edible packaging
- Using recycled materials for packaging
- Partnering with packaging companies who have sustainable practices
Even something as simple as shipping clothing items, like printed tees, in a smaller box can be an example of sustainable packaging since it reduces waste and material use.
Supporting Eco-Conscious Brands Is a Great Way to Live Green
There are plenty of ways for companies and shoppers to support the green movement. While it’s true that changes need to happen — and they need to happen fast — it’s also important to take it one step at a time.
So, if you’re also passionate about reducing your impact on the planet and practicing more sustainable shopping choices, buying from eco-conscious brands is a great place to start.